A holistic review of all brand touchpoints: identifying key routes to conversion and any friction points in the journey that may be impacting growth, customer satisfaction and loyalty. Focusing on up to 3 key journeys, you will receive an end to end mapping with optimisation opportunities categorised into resource accountability and priority. Touchpoints include:

• Digital and physical discovery channels

• Website or app conversion journey

• Post-purchase and operations efficiency

• Customer service interactions

Focusing solely on the website itself, this audit reviews the efficiency of user interface (UI) and experience (UX) design on engagement and conversion via a combination of best practice principles and data analysis. You’ll receive a long form document explaining the findings and a prioritised backlog of CRO recommendations to pass to your development team.

With a focus on paid performance, this audit will identify how you are currently tracking against industry benchmarks whilst identifying opportunities for optimisation across conversion channels, including:

• SEM (Display, Paid Search (PPC + Shopping)

• Affiliates

• Paid social

• Email + CRM

A key traffic driver that requires no advertising spend, optimising your SEO is critical to discoverability. This audit will review website keyword copy, imagery and structure to identify anything that may be impacting crawlability and indexation from major search engines, such as href lang attributes and canonical tags. We’ll provide a document with a prioritised list of optimisations you can perform yourself, or pass to your web developers for implementation.

Having issues validating your data or jumping through hoops to produce weekly trade reports? Focusing on the Google Suite, we can review your existing digital reporting structure as well as the process you currently follow to export and render your data. We will highlight any optimisation opportunities and flag concerns: remedying where possible or providing clear instruction to your development or external agencies for them to fix.

Having worked with a wide range of ecommerce platforms and tools we are well versed in the opportunities and limitations these can pose. Targeted at small and medium sized businesses, this review focuses on tools such as your ecommerce platform, PIM, CMS, email/CRM tools and analytics programmes. We’ll interview the teams owning each area of the tech stack to understand their frustrations with each programme, look at associated processes and resources and align these to your revenue, opex and capex targets, making suggestions for alternatives where possible.

A roadmap is an essential tool for digital teams carrying out optimisations that require development budget and resource. We can work with you to streamline, plan and manage any existing projects or any recommendations that have been posed by us via our other services. We’ll pull together and prioritise projects into a timeline, according to business goals and budgets, set up processes for your teams to manage progress and, if need be, support in liaising with your development teams to ensure requirements and user stories are clearly defined.

For companies looking at expanding outwards from their home or core markets into new territories. We will study:

• demographic and geographic demand and interest for your brand across a range of data points

• your ecommerce trading performance in active ship-to territories

• wider consumer demand for your product category in prospective markets

You will receive a summarised report with recommendations on where, when and how to launch or grow in new markets.

Utilising knowledge from over a decade working within differently sized and structured digital departments, we can act as an advisory to businesses starting up, growing or restructuring their digital and/or ecommerce teams. We’ll review your existing set up; gather team feedback, analyse skill sets and assess the style and ways of working within your business. We’ll produce a report advising on skill set gaps, training needs and a plan of how to scale your team resource based on business goals, new technology implementation or growth into new markets.

We can also work within your business on retainer as interim support during the hiring phase.